Improving health through better data and personalized engagement

Mission

We started Health Coda because we were inspired by our work at Facebook and Google to bring closed-loop machine learning to healthcare. We are rethinking areas of high cost, fee-for-service care and creating more effective solutions using technology and insights on behavior.

Our founding team brings expertise in consumer technology, data science, and healthcare. Together with our advisors and backing from investors, we aim to improve health with better data and technology.

Dan Rubinstein

CEO

Dan is Health Coda’s Cofounder and CEO. Prior to Health Coda, Dan was the Head of Product at Palantir, Director of Product Management at Facebook and Google, and an Entrepreneur in Residence (EIR) at Khosla Ventures.

Previously he was the founding CEO of Reflectivity, a semiconductor display startup, which raised over $58M, grew to over 60 employees, set up manufacturing lines in Taiwan & Japan and was acquired by Texas Instruments. He holds a Ph.D. in Statistics from Stanford and a B.Sc. in Electrical Engineering from Princeton.

Dan Rubinstein

CEO

Cameron Marlow

CTO

Cameron is Health Coda’s Cofounder and CTO. Prior to Health Coda, Cameron founded and led the Data Science team at Facebook for six years, and was responsible for multiple applied science, product optimization, and other data-driven engineering teams.

Prior to Facebook, Cameron studied social networks at Yahoo! Research and the MIT Media Lab, and his work has been published in Nature and Proceedings of the National Academy of Science (PNAS). He has also advised Buzzfeed, Etsy, and other startups on data applications and engineering management. Cameron holds a B.S. in Computer Science from the University of Chicago and a Ph.D. in Media Arts and Sciences from MIT.

Cameron Marlow

CTO

Jacob Reider

Chief Health Officer

Jacob is Health Coda’s Chief Health Officer. He is a family physician with more than 20 years of experience in health information technology with a special interest in user experience, clinical decision support, and information portability.

Jacob has worked for decades to improve the health of our communities through the innovative use of technology and the promotion of benevolence in business. He is CEO of Alliance For Better Health, a New York DSRIP care transformation initiative, and has previously served as the Deputy National Coordinator for Health Information Technology at the US Department of Health and Human Services, and as the CMIO Allscripts, of one of the nation’s largest health IT developers. He cofounded three successful health IT startup companies, has held Directorships on boards of both nonprofits and private companies, and has held leadership roles in the American Medical Informatics Association and the New York State Academy of Family Physicians.

Jacob Reider

Chief Health Officer

Melissa Kim

BD & Marketing

Melissa heads up BD and Marketing at Health Coda. She brings leadership and perspective from over 15 years in health care and health technology. Prior to Health Coda, Melissa led B2B Marketing and Market Development at Propeller Health, a leading digital health company focused on improving adherence and outcomes in chronic respiratory diseases. Her expertise in commercial strategy and operations is derived from 8 years of experience at global BioPharma organizations (Gilead Sciences, Genentech) as well as analyst roles covering health technology at JP Morgan and UBS. She has a Ph.D. in Microbiology from Columbia University and a B.A. in Biology from Washington University in St. Louis.

Melissa Kim

BD & Marketing

Jonathan Chang

Lead Engineer

Jonathan is Health Coda’s Lead Engineer. He brings deep expertise in creating an optimal user experience from prior roles in both consumer technology and digital health. He was a member Facebook’s data science team for five years and also served as a Senior Data Scientist at Zipongo, a company that works with employers and payers to improve health outcomes through personalized dietary recommendations. Jonathan studied machine learning at Princeton where he received a Ph.D. in Computer Science, and he holds a B.S. with honors in Computer Engineering from Caltech.

Jonathan Chang

Lead Engineer

Shane Ahern

Software Engineer

Shane is a software engineer who leads a wide variety of product management and analytics initiatives at Health Coda. He previously worked as an R&D engineer at Xerox PARC and Yahoo! Research building early stage mobile and web applications in areas including health & wellness, x-ray imaging and smart home automation, as well as multiple years of experience at several early-stage startups in enterprise and consumer software. He completed his undergraduate and master's degree in information science at University of California, Berkeley.

Shane Ahern

Software Engineer

Advisors

Bryan Sivak

Bryan is a globally renowned expert in the areas of entrepreneurship, innovation, leadership and managing for change, government and public policy, technology, and health care. Most recently, he was the Entrepreneur-in-Residence (EIR) at the Robert Wood Johnson Foundation, where he brought new ideas and perspectives to the work of the Foundation, and challenged the existing processes and assumptions to help build a Culture of Health more effectively. He serves as a Senior Fellow at Civic Hall, a New York City-based “community center” for technologists, government innovators, researchers, and others who are focused on leveraging technology to solve the problems of the many vs. problems of the few. Bryan previously served as the Chief Technology Officer and EIR at the US Department of Health and Human Services, the Chief Innovation Officer to Maryland Governor Martin O’Malley, and the Chief Information/Technology Officer for the city of Washington, DC.

Bryan Sivak

Todd Norwood, DPT

Todd received his Doctorate in Physical Therapy from University of Southern California and has a B.A. in Human Biology from Stanford University. He is a Board Certified Clinical Specialist in Orthopedic Physical Therapy and Sports Physical Therapy and has taken extensive continuing education courses to advance his clinical reasoning and manual therapy skills. Todd is in clinical practice in the San Francisco Bay Area at Agile Physical Therapy and other locations. Todd’s professional interests include sports injury prevention, biomechanics, and bike fitting. He has worked with athletes of all levels from weekend warriors to professionals, and Masters National and World Champions. Todd is an avid cyclist and enjoys competing in both road and off-road events across the country. He also enjoys golfing, camping and working as a volunteer for the NorCal High School Mountain Bike League.

Todd Norwood, DPT

Sturdy McKee, MPT

Sturdy is a nationally recognized thought leader in physical therapy. After graduating from the UCSF/SFSU Graduate Program in Physical Therapy, Sturdy has spent over 25 years working on the clinical and operations side of healthcare delivery in nearly every job in an outpatient physical therapy clinic – from aide to billing to CEO and Founder. He has spent the last 18 years in private practice while learning and expanding his business education as owner and founder of San Francisco Sport and Spine Physical Therapy. Sturdy has served on the Board of Directors of the San Francisco Chapter of the Entrepreneurs Organization (EO) since 2011 and provides mentoring to business owners through their EO Accelerator. He cofounded ScheduleDoc.co and Major League Orthopaedics (formerly SleepSling) and even did a stint as an employee at Clinicient in 2016. Sturdy is currently spending most of his work time as a Coach and Advisor to several business owners and can be found at SturdyMcKee.com.

Sturdy McKee, MPT

Eric Robertson, DPT

Eric’s clinical expertise lies in orthopaedic manual physical therapy and physical therapy education, including distance-based learning. He is currently a Director of Graduate PT Education for Kaiser Permanente’s Northern California Orthopaedic Physical Therapy Residency and Orthopaedic Manual Physical Therapy Fellowship programs. Eric currently serves on the executive board of the American Academy of Orthopaedic Manual Physical Therapy (AAOMPT) and is a member of the American Physical Therapy Association's (APTA) Media Corps. Eric is active in physical therapy legislative issues and maintains an active research agenda.

Eric Robertson, DPT

Our product focus

Personalization

Solutions that see us as individuals

Learning

Iterative feedback for each user

Convenience

You pick the time and place

Engagement

Delightful experiences that translate into outcomes

Our initial focus area is on musculoskeletal conditions, which affects 1 in 2 adults and is one of the largest cost drivers in healthcare spending.

We believe exercise is medicine. In particular for self-insured employers, we see exercise and physical therapy as inexpensive and effective levers to reduce expensive imaging and surgeries downstream.

Check out our first product

The Physera program is a first-in-kind digital platform to deliver musculoskeletal care preemptively and use ongoing outcomes to tailor the treatment to each individual.

Learn More

Join the team

Join Us!

We want to make people healthier, happier and more informed. We are passionate about bringing closed-loop machine learning to healthcare and improving current health delivery models. We are opportunistically hiring self driven and self regulated superstars in the areas of software development, product, design, and sales. If you share our passion and want to join us in making a difference in the world please get in touch.

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We would love to hear from you!

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